Past Appearances Featured Presenter Prosper Las Vegas March 2024 Measuring Incrementality on Amazon Prosper NYC August 2023 Panel Speaker Speaker Jeremy Dodge at the Prosper Las Vegas show, March 2024 Panelists Jeremy Dodge (founder and CEO of the Horse Consulting), Emery Robbins (Director of Ecommerce Marketplaces, Love Pop) and Matt Snyder (VP of Online Retail, Vari) at the Prosper NYC show, August 2023 Podcast Guest Features “Holiday Truths & Social Paid Ad Privacy-Aggeddon!” with Jeremy Dodge Always Off Brand 00:00 / 01:04 “How Digital Marketing Should Be Measured!” with Jeremy Dodge Always Off Brand 00:00 / 01:04 “Paid Search Pro Tips & Fanny’s Are Back!” With Jeremy Dodge Always Off Brand 00:00 / 01:04

PAST WORK PLATFORM EXPERIENCE

Terms & Conditions ​ Agreement between User and thehorseconsulting.com ​ Welcome to thehorseconsulting.com. The thehorseconsulting.com website (the "Site") is comprised of various web pages operated by Dodge Consulting, LLC. thehorseconsulting.com is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein (the "Terms"). Your use of thehorseconsulting.com constitutes your agreement to all such Terms. Please read these terms carefully, and keep a copy of them for your reference. thehorseconsulting.com is a Blog Site. The purpose of thehorseconsulting.com is to describe the services provided by Dodge Consulting, LLC, and share blog posts about ecommerce and digital marketing. Privacy Your use of thehorseconsulting.com is subject to Dodge Consulting, LLC's Privacy Policy. Please review our Privacy Policy, which also governs the Site and informs users of our data collection practices. Electronic Communications Visiting thehorseconsulting.com or sending emails to Dodge Consulting, LLC constitutes electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and on the Site, satisfy any legal requirement that such communications be in writing. Children Under Thirteen Dodge Consulting, LLC does not knowingly collect, either online or offline, personal information from persons under the age of thirteen. If you are under 18, you may use thehorseconsulting.com only with permission of a parent or guardian. Links to Third Party Sites/Third Party Services thehorseconsulting.com may contain links to other websites ("Linked Sites"). The Linked Sites are not under the control of Dodge Consulting, LLC and Dodge Consulting, LLC is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. Dodge Consulting, LLC is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Dodge Consulting, LLC of the site or any association with its operators. Certain services made available via thehorseconsulting.com are delivered by third party sites and organizations. By using any product, service or functionality originating from the thehorseconsulting.com domain, you hereby acknowledge and consent that Dodge Consulting, LLC may share such information and data with any third party with whom Dodge Consulting, LLC has a contractual relationship to provide the requested product, service or functionality on behalf of thehorseconsulting.com users and customers. No Unlawful or Prohibited Use/Intellectual Property You are granted a non-exclusive, non-transferable, revocable license to access and use thehorseconsulting.com strictly in accordance with these terms of use. As a condition of your use of the Site, you warrant to Dodge Consulting, LLC that you will not use the Site for any purpose that is unlawful or prohibited by these Terms. You may not use the Site in any manner which could damage, disable, overburden, or impair the Site or interfere with any other party's use and enjoyment of the Site. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Site. All content included as part of the Service, such as text, graphics, logos, images, as well as the compilation thereof, and any software used on the Site, is the property of Dodge Consulting, LLC or its suppliers and protected by copyright and other laws that protect intellectual property and proprietary rights. You agree to observe and abide by all copyright and other proprietary notices, legends or other restrictions contained in any such content and will not make any changes thereto. You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the content, in whole or in part, found on the Site. Dodge Consulting, LLC content is not for resale. Your use of the Site does not entitle you to make any unauthorized use of any protected content, and in particular you will not delete or alter any proprietary rights or attribution notices in any content. You will use protected content solely for your personal use, and will make no other use of the content without the express written permission of Dodge Consulting, LLC and the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to the intellectual property of Dodge Consulting, LLC or our licensors except as expressly authorized by these Terms. International Users The Service is controlled, operated and administered by Dodge Consulting, LLC from our offices within the USA. If you access the Service from a location outside the USA, you are responsible for compliance with all local laws. You agree that you will not use the Dodge Consulting, LLC Content accessed through thehorseconsulting.com in any country or in any manner prohibited by any applicable laws, restrictions or regulations. Indemnification You agree to indemnify, defend and hold harmless Dodge Consulting, LLC, its officers, directors, employees, agents and third parties, for any losses, costs, liabilities and expenses (including reasonable attorney's fees) relating to or arising out of your use of or inability to use the Site or services, any user postings made by you, your violation of any terms of this Agreement or your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. Dodge Consulting, LLC reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with Dodge Consulting, LLC in asserting any available defenses. Arbitration In the event the parties are not able to resolve any dispute between them arising out of or concerning these Terms and Conditions, or any provisions hereof, whether in contract, tort, or otherwise at law or in equity for damages or any other relief, then such dispute shall be resolved only by final and binding arbitration pursuant to the Federal Arbitration Act, conducted by a single neutral arbitrator and administered by the American Arbitration Association, or a similar arbitration service selected by the parties, in a location mutually agreed upon by the parties. The arbitrator's award shall be final, and judgment may be entered upon it in any court having jurisdiction. In the event that any legal or equitable action, proceeding or arbitration arises out of or concerns these Terms and Conditions, the prevailing party shall be entitled to recover its costs and reasonable attorney's fees. The parties agree to arbitrate all disputes and claims in regards to these Terms and Conditions or any disputes arising as a result of these Terms and Conditions, whether directly or indirectly, including Tort claims that are a result of these Terms and Conditions. The parties agree that the Federal Arbitration Act governs the interpretation and enforcement of this provision. The entire dispute, including the scope and enforceability of this arbitration provision shall be determined by the Arbitrator. This arbitration provision shall survive the termination of these Terms and Conditions. Class Action Waiver Any arbitration under these Terms and Conditions will take place on an individual basis; class arbitrations and class/representative/collective actions are not permitted. THE PARTIES AGREE THAT A PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN EACH'S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PUTATIVE CLASS, COLLECTIVE AND/ OR REPRESENTATIVE PROCEEDING, SUCH AS IN THE FORM OF A PRIVATE ATTORNEY GENERAL ACTION AGAINST THE OTHER. Further, unless both you and Dodge Consulting, LLC agree otherwise, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a representative or class proceeding. Liability Disclaimer THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES INCLUDED IN OR AVAILABLE THROUGH THE SITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. CHANGES ARE PERIODICALLY ADDED TO THE INFORMATION HEREIN. DODGE CONSULTING, LLC AND/OR ITS SUPPLIERS MAY MAKE IMPROVEMENTS AND/OR CHANGES IN THE SITE AT ANY TIME. DODGE CONSULTING, LLC AND/OR ITS SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, AND ACCURACY OF THE INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS CONTAINED ON THE SITE FOR ANY PURPOSE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALL SUCH INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS ARE PROVIDED "AS IS" WITHOUT WARRANTY OR CONDITION OF ANY KIND. DODGE CONSULTING, LLC AND/OR ITS SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES AND CONDITIONS WITH REGARD TO THIS INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL DODGE CONSULTING, LLC AND/OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF USE, DATA OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THE SITE, WITH THE DELAY OR INABILITY TO USE THE SITE OR RELATED SERVICES, THE PROVISION OF OR FAILURE TO PROVIDE SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS OBTAINED THROUGH THE SITE, OR OTHERWISE ARISING OUT OF THE USE OF THE SITE, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF DODGE CONSULTING, LLC OR ANY OF ITS SUPPLIERS HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SITE, OR WITH ANY OF THESE TERMS OF USE, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE. Termination/Access Restriction Dodge Consulting, LLC reserves the right, in its sole discretion, to terminate your access to the Site and the related services or any portion thereof at any time, without notice. To the maximum extent permitted by law, this agreement is governed by the laws of the State of Wyoming and you hereby consent to the exclusive jurisdiction and venue of courts in Wyoming in all disputes arising out of or relating to the use of the Site. Use of the Site is unauthorized in any jurisdiction that does not give effect to all provisions of these Terms, including, without limitation, this section. You agree that no joint venture, partnership, employment, or agency relationship exists between you and Dodge Consulting, LLC as a result of this agreement or use of the Site. Dodge Consulting, LLC's performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of Dodge Consulting, LLC's right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Site or information provided to or gathered by Dodge Consulting, LLC with respect to such use. If any part of this agreement is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect. Unless otherwise specified herein, this agreement constitutes the entire agreement between the user and Dodge Consulting, LLC with respect to the Site and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between the user and Dodge Consulting, LLC with respect to the Site. A printed version of this agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. It is the express wish to the parties that this agreement and all related documents be written in English. Changes to Terms Dodge Consulting, LLC reserves the right, in its sole discretion, to change the Terms under which thehorseconsulting.com is offered. The most current version of the Terms will supersede all previous versions. Dodge Consulting, LLC encourages you to periodically review the Terms to stay informed of our updates. Contact Us Dodge Consulting, LLC welcomes your questions or comments regarding the Terms: Dodge Consulting, LLC 8 Spring Hill Road Merrimac, Massachusetts 01860 Email Address: jdodge@thehorseconsulting.com Telephone number: 6037939712 Effective as of May 12, 2023

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project VIOLET FREQUENCY I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client SPRINGZ Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. THE NEW JX12 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client MORTON MOBILE Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Prev Project Next Project Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project OUT TO SEA I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client MARINE ORG Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

WE’VE WON SOME AWESOME AWARDS. SmartWeb Golden Leonard AdCon FaceAd Editorialz Adconic Addies WE HANDPICK OUR PROFESSIONALS. ONLY THE BEST FOR YOUR BRAND. CEO & Art Director ANJA PETROVA I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Marketing Director AXEL WESTFIELD I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Strategy Specialist JESSICA LEE I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Front-end Developer KYLE BRODY I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. UI/UX Designer LOKAS GROVE I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

Creative Evaluation Effectiveness in DSP ad creative is nuanced. Best practice is typically to use auto-generated content when serving on the Amazon domain. However, all brands have different needs, so letting the data inform is the best approach here. Promotion Planning Pairing DSP ads with promotional events like lightning deals and tentpole events like Prime Day can be a powerful combination. Conversely, it is important to ensure that your ads are not subsidizing the purchases of your core audience. Remarketing & Retention We need to ensure that all of your campaigns are working together towards the common goal of converting new customers into buyers, and existing customers into subscribers (if applicable) and/or brand loyalists. Amazon Marketing Cloud DSP ads often do not get the credit they deserve. Last click attribution modeling gives all of the credit to the last ad, which is typically a search ad. AMC allows us to disperse credit to all impressions across the funnel. Campaign Structure First, we examine the structure of the campaigns to ensure that a full marketing funnel is created that not only drives awareness with a target audience, but also moves shoppers towards conversion. Streaming TV (CTV/OTT) Amazon's DSP allows advertisers to book streaming TV media, using the same targeting for their banner ads. STV can be incredibly powerful, but is generally un-clickable, so pairing it with properly-timed clickable content is key. Targeting Analysis Starting with a deep dive of search term reports, we create thorough reporting that examines branded vs. non-branded terms, competitor ASIN targeting, ad location, and frequency. Finally, we ensure keyword harvesting is effective. Day Parting The competitiveness of Amazon Advertising search terms and ASIN targets varies throughout the day. With the availability of Amazon Stream data, we can understand when the optimal times are to serve ads. Organic Rank A key component of designing an Amazon strategy that grows your business through new customers, is understanding where your products rank organically. Together, we make a plan to win certain terms that are essential to the category. Share of Voice Identifying the ideal share of voice (SOV) on a search results page is crucial to successfully converting new customers. Brands must secure the right amount of SOV of viewable placements, combining organic and ads, to drive sales. Creative Evaluation Sponsored Brands and Sponsored Display offer increasingly more opportunity to communicate with imagery. Exploring the data and setting up a framework for testing can unlock valuable insights for new creative production. Amazon Marketing Cloud Shoppers rarely convert when they only see a single impression from your brand. Seeking the ideal multimedia approach to show the right frequency of ads will ensure the most optimal advertising strategy. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com Amazon Advertising Audit Amazon Advertising is still a nascent platform, which means it is difficult to find experienced individuals to manage and optimize your campaigns. Demand for Amazon Advertising talent simply outpaced supply. Work with Jeremy Dodge to refine your brand's internal process for optimizing your investment, and tap into his nine years of experience growing brands with the platform. Learn to report on incrementality so you can unlock your highest growth potential and acquire new customers on Amazon. Unrivaled Experience Jeremy has been working with Amazon Advertising since it's inception in 2014, and has been an early adopter and/or beta tester for many of the ads we use today. He has managed strategies on his own as well as through agency partners. ​ Rest assured that your Amazon investments will be optimized by the best in the industry Amazon Advertising Console Sponsored search (formerly known as AMS) is the part of your Amazon Advertising strategy where you bid on placements on the Amazon website and mobile app. Ads are known as Sponsored Products , Sponsored Brands, and Sponsored Display. These placements will show up in search results and on product pages. The biggest question facing advertisers is whether or not their investment is incremental, meaning it gets sales that otherwise would not have happened. We ensure that your products show up in front of the right shoppers, at the right time. DSP Platform Amazon's DSP (demand side platform) launched in 2018 as an evolution from the AAP (Amazon Ad Platform). The platform forever altered the way programmatic media is used. Instead of targeting audiences based on their internet browsing behavior, DSP uses Amazon purchase history and shopping behavior. DSP is a crucial component of larger Amazon Advertising strategies, allowing brands to improve their brand awareness with highly targeted audiences. DSP allows us to make your brand top of mind for the shoppers that are in-market for your products.

Our proprietary approach was developed to properly measure growth in eCommerce. Work with us to look beyond vanity metrics like ROAS and identify what is helping you meet your revenue targets. Contact us for sample reporting dashboards and we can discuss building it for your business. LTV/CAC Reporting Our proprietary approach was developed to properly measure growth in eCommerce. Work with us to look beyond vanity metrics like ROAS and identify what is helping you meet your revenue targets. Contact us for sample reporting dashboards and we can discuss building it for your business. Previous Next

We approach forecasting by starting with your customer retention rates and splitting out your returning shoppers from your expected new-to-brand shoppers. No gimmicks. We just dig into who has been buying from your site and calculate their likelihood to shop again. eCommerce Forecasting We approach forecasting by starting with your customer retention rates and splitting out your returning shoppers from your expected new-to-brand shoppers. No gimmicks. We just dig into who has been buying from your site and calculate their likelihood to shop again. Previous Next

We specialize in helping brands with their growth strategy. Bring us on to implement a plan to drive your business forward but creating processes and building a team to sustain your momentum. Fractional Leadership We specialize in helping brands with their growth strategy. Bring us on to implement a plan to drive your business forward but creating processes and building a team to sustain your momentum. Previous Next

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project ASN SPORTS I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client ASN SPORTS Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com