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DIGITAL COMMERCE CONSULTING

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  • Services | The Horse Consulting

    Services We identify growth drivers and help you optimize. LTV/CAC Reporting Our proprietary approach was developed to properly measure growth in eCommerce. Work with us to look beyond vanity metrics like ROAS and identify what is helping you meet your revenue targets. Contact us for sample reporting dashboards and we can discuss building it for your business. Conversion Rate Optimization Tap into years of eCommerce experience to optimize for checkout behavior. Then, develop a strategy to test and learn from changes to continually improve conversion rates. No two websites are alike, so work with us on a rigorous testing cadence to yield your best CVR. Amazon Advertising We have been working with Amazon Ads since their paid search platform was first made available to all brands in 2014. We have seen the platform evolve and can help you with many different ways to approach your strategy. Fractional Leadership We specialize in helping brands with their growth strategy. Bring us on to implement a plan to drive your business forward but creating processes and building a team to sustain your momentum. eCommerce Forecasting We approach forecasting by starting with your customer retention rates and splitting out your returning shoppers from your expected new-to-brand shoppers. No gimmicks. We just dig into who has been buying from your site and calculate their likelihood to shop again. Retail Media Strategy Work with us to take on the nascent retail media platforms that continue to emerge. We have worked with Roundel, Walmart Connect, Instacart, Criteo, Citrus, KPM, and more. Let us help you make the most of these new growth platforms.

  • Appearances | The Horse Consulting

    Upcoming Appearances Prosper Show; featured speaker March 4-6, 2024 Mandalay Bay Save the Date Measuring Incrementality on Amazon March 5; 2:00pm Jeremy Dodge CEO & Founder, The Horse Consulting Daniel Stern Sr. Manager, Media Strategy & Planning, SharkNinja Full Agenda “Holiday Truths & Social Paid Ad Privacy-Aggeddon!” with Jeremy Dodge Always Off Brand 00:00 / 01:04 Past Appearances Podcast guest features “How Digital Marketing Should Be Measured!” with Jeremy Dodge Always Off Brand 00:00 / 01:04 “Paid Search Pro Tips & Fanny’s Are Back!” With Jeremy Dodge Always Off Brand 00:00 / 01:04 Panelists Jeremy Dodge (founder and CEO of the Horse Consulting), Emery Robbins (Director of Ecommerce Marketplaces, Love Pop) and Matt Snyder (VP of Online Retail, Vari) at the Prosper NYC show, August 2023

  • Services | The Horse Consulting

    Services We identify growth drivers and help you optimize. LTV/CAC Reporting Our proprietary approach was developed to properly measure growth in eCommerce. Work with us to look beyond vanity metrics like ROAS and identify what is helping you meet your revenue targets. Contact us for sample reporting dashboards and we can discuss building it for your business. Conversion Rate Optimization Tap into years of eCommerce experience to optimize for checkout behavior. Then, develop a strategy to test and learn from changes to continually improve conversion rates. No two websites are alike, so work with us on a rigorous testing cadence to yield your best CVR. Amazon Advertising We have been working with Amazon Ads since their paid search platform was first made available to all brands in 2014. We have seen the platform evolve and can help you with many different ways to approach your strategy. Fractional Leadership We specialize in helping brands with their growth strategy. Bring us on to implement a plan to drive your business forward but creating processes and building a team to sustain your momentum. eCommerce Forecasting We approach forecasting by starting with your customer retention rates and splitting out your returning shoppers from your expected new-to-brand shoppers. No gimmicks. We just dig into who has been buying from your site and calculate their likelihood to shop again. Retail Media Strategy Work with us to take on the nascent retail media platforms that continue to emerge. We have worked with Roundel, Walmart Connect, Instacart, Criteo, Citrus, KPM, and more. Let us help you make the most of these new growth platforms.

  • LTV/CAC Reporting

    Our proprietary approach was developed to properly measure growth in eCommerce. Work with us to look beyond vanity metrics like ROAS and identify what is helping you meet your revenue targets. Contact us for sample reporting dashboards and we can discuss building it for your business. LTV/CAC Reporting Our proprietary approach was developed to properly measure growth in eCommerce. Work with us to look beyond vanity metrics like ROAS and identify what is helping you meet your revenue targets. Contact us for sample reporting dashboards and we can discuss building it for your business. Previous Next

  • Late Bloomer | The Horse Consulting

    I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project LATE BLOOMER I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client LATE BLOOMER Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

  • Conversion Rate Optimization

    Tap into years of eCommerce experience to optimize for checkout behavior. Then, develop a strategy to test and learn from changes to continually improve conversion rates. No two websites are alike, so work with us on a rigorous testing cadence to yield your best CVR. Conversion Rate Optimization Tap into years of eCommerce experience to optimize for checkout behavior. Then, develop a strategy to test and learn from changes to continually improve conversion rates. No two websites are alike, so work with us on a rigorous testing cadence to yield your best CVR. Previous Next

  • Work | The Horse Consulting

    PAST WORK PLATFORM EXPERIENCE

  • The Horse Consulting | eCommerce Guides

    Digital Commerce Guides Bespoke consulting services to maximize your digital business with our collective of eCommerce experts. Our Process FEATURED SERVICE: Amazon Ads Auditing Complete review of campaign strategy In-person workshops with your team Incrementality reporting Works with your agency to unlock brand growth Flat rate service keeps incentives aligned with yours Learn More

  • AMZ Audit | The Horse Consulting

    Creative Evaluation Effectiveness in DSP ad creative is nuanced. Best practice is typically to use auto-generated content when serving on the Amazon domain. However, all brands have different needs, so letting the data inform is the best approach here. Promotion Planning Pairing DSP ads with promotional events like lightning deals and tentpole events like Prime Day can be a powerful combination. Conversely, it is important to ensure that your ads are not subsidizing the purchases of your core audience. Remarketing & Retention We need to ensure that all of your campaigns are working together towards the common goal of converting new customers into buyers, and existing customers into subscribers (if applicable) and/or brand loyalists. Amazon Marketing Cloud DSP ads often do not get the credit they deserve. Last click attribution modeling gives all of the credit to the last ad, which is typically a search ad. AMC allows us to disperse credit to all impressions across the funnel. Campaign Structure First, we examine the structure of the campaigns to ensure that a full marketing funnel is created that not only drives awareness with a target audience, but also moves shoppers towards conversion. Streaming TV (CTV/OTT) Amazon's DSP allows advertisers to book streaming TV media, using the same targeting for their banner ads. STV can be incredibly powerful, but is generally un-clickable, so pairing it with properly-timed clickable content is key. Targeting Analysis Starting with a deep dive of search term reports, we create thorough reporting that examines branded vs. non-branded terms, competitor ASIN targeting, ad location, and frequency. Finally, we ensure keyword harvesting is effective. Day Parting The competitiveness of Amazon Advertising search terms and ASIN targets varies throughout the day. With the availability of Amazon Stream data, we can understand when the optimal times are to serve ads. Organic Rank A key component of designing an Amazon strategy that grows your business through new customers, is understanding where your products rank organically. Together, we make a plan to win certain terms that are essential to the category. Share of Voice Identifying the ideal share of voice (SOV) on a search results page is crucial to successfully converting new customers. Brands must secure the right amount of SOV of viewable placements, combining organic and ads, to drive sales. Creative Evaluation Sponsored Brands and Sponsored Display offer increasingly more opportunity to communicate with imagery. Exploring the data and setting up a framework for testing can unlock valuable insights for new creative production. Amazon Marketing Cloud Shoppers rarely convert when they only see a single impression from your brand. Seeking the ideal multimedia approach to show the right frequency of ads will ensure the most optimal advertising strategy. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com Amazon Advertising Audit Amazon Advertising is still a nascent platform, which means it is difficult to find experienced individuals to manage and optimize your campaigns. Demand for Amazon Advertising talent simply outpaced supply. Work with Jeremy Dodge to refine your brand's internal process for optimizing your investment, and tap into his nine years of experience growing brands with the platform. Learn to report on incrementality so you can unlock your highest growth potential and acquire new customers on Amazon. Unrivaled Experience Jeremy has been working with Amazon Advertising since it's inception in 2014, and has been an early adopter and/or beta tester for many of the ads we use today. He has managed strategies on his own as well as through agency partners. ​ Rest assured that your Amazon investments will be optimized by the best in the industry Amazon Advertising Console Sponsored search (formerly known as AMS) is the part of your Amazon Advertising strategy where you bid on placements on the Amazon website and mobile app. Ads are known as Sponsored Products , Sponsored Brands, and Sponsored Display. These placements will show up in search results and on product pages. The biggest question facing advertisers is whether or not their investment is incremental, meaning it gets sales that otherwise would not have happened. We ensure that your products show up in front of the right shoppers, at the right time. DSP Platform Amazon's DSP (demand side platform) launched in 2018 as an evolution from the AAP (Amazon Ad Platform). The platform forever altered the way programmatic media is used. Instead of targeting audiences based on their internet browsing behavior, DSP uses Amazon purchase history and shopping behavior. DSP is a crucial component of larger Amazon Advertising strategies, allowing brands to improve their brand awareness with highly targeted audiences. DSP allows us to make your brand top of mind for the shoppers that are in-market for your products.

  • JX12 | The Horse Consulting

    I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. THE NEW JX12 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client MORTON MOBILE Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Prev Project Next Project Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

  • About | The Horse Consulting

    WE’VE WON SOME AWESOME AWARDS. SmartWeb Golden Leonard AdCon FaceAd Editorialz Adconic Addies WE HANDPICK OUR PROFESSIONALS. ONLY THE BEST FOR YOUR BRAND. CEO & Art Director ANJA PETROVA I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Marketing Director AXEL WESTFIELD I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Strategy Specialist JESSICA LEE I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Front-end Developer KYLE BRODY I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. UI/UX Designer LOKAS GROVE I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

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